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The 411 on the 404: Kentico’s Inaugural Digital Marketing Conference

The Where, Why & What's Up of Kentico's 2016 404 Conference

We're heading to Vegas!

As we work to deliver the very best end website product to our clients, it’s not without a few speed bumps and lessons learned along the way—the inevitable 404 errors of human effort and error. And that’s the core theme of the inaugural Kentico 404 Conference this fall: “To hear from marketing superheroes, kick-ass developers, and your daredevil peers about how failure is the mother of innovation.” 


The inaugural 404 Conference by Kentico will take place in Las Vegas November 2nd through 4th. We’d be lying if we didn’t admit that the 404 Conference’s location and venue didn’t help to bring our team on board. Learning about the failures and successes of our friends in digital marketing and Kentico website development from The Mirage on The Strip? BlueKey’s on it. 


Why not? The 404 conference is a refreshing new event on the 2016 conference calendar, taking a unique approach among countless other conventions branded as “the year’s best digital marketing gathering.” The 404 isn’t just any website industry conference in which speakers extoll best practices and offer short-term tactical advice. Instead, The 404 promises to dig deeper into the trials and errors that lead to real learning and growth in the digital marketing and web development space—all framed within the context of Kentico’s dynamic CMS platform.   That’s exactly why we’ll be in attendance: to share what we know as Top 5 Kentico Gold Partners, and in turn, open our own minds to others willing to share their own insight and experiences. 


Speaking of whys, that brings us to our contribution to the gathering of minds at 404 Conference—our CEO Ben Cash’s talk on looking beyond conversions to discover the true path to alignment of brand and web strategy. Ben joins dozens of other leaders in tech from BizStream, Kentico, Vertical Measures, and more to discuss “the power of why,” as both a motivator for customer-focused strategy and guide for website personalization. 


We believe in the power of Kentico and what it can do for our clients—both now and in the future as the platform develops and expands its capabilities in the years to come. We welcome the opportunity to hear and be heard within one of the industry’s fastest growing communities, coming together to talk openly about the good, bad, and unsuccessful in digital marketing and website development. 

Plan on attending? Give us a shout

Ben Cash
Founder/Strategist & Incessant Whistler
Clare Sweeney
Content Strategist & World Traveler
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